So there is an upcoming trade show that you want to ace with your presence. Achieving success in such events might seem tricky but it is not that difficult if you have the right set of thoughts in your mind while designing trade show displays for your brand. Even if you are getting them designed by the pros, there are a few significant things that would greatly help you to convey your expectations to them. Here is how to start.
- Make sure it conveys the right message – Many visitors miss or ignore a booth because either they don’t find it different than the usual or they are unable to understand what it is trying to convey. It is very important that the design conveys the right message in the first glance; you haven’t got all the time for yourself.
- Try not to go with the standard – Experiment with the design, add something new and authentic. A standard design that has always worked can bring a few interested candidates but the trade show exhibit will be a success for your brand only if you are able to grab the attention of the non-interested ones.
- Think long term – While getting a trade show display designed for you, don’t forget that it will be the office for your sales team for the next few days. Also don’t forget that in the coming time, you might have to attend a few more events with the same setup. These tips would help you ensure that there is efficient moving space in the setup (eliminating the office desk to create a more interactive space among the presenter and the visitor can be great idea) and the whole module can be packed into fewer containers for easy and affordable shipping.
- Less is more – With time, this phrase is becoming more and more meaningful in every aspect. Try to express your brand in as fewer words as possible. Use simpler words that everyone can apprehend. A long list of points stated for your brand on the trade show display is often ignored. You may rather want to use graphic images instead. Unique LED lighting is an economical yet effective way to create a pleasant ambience in the trade show exhibit
Lastly, act before time so that you can get your trade show exhibit supplies in time and train your staff for a better customer handling experience.