Are you going to take part in a trade show soon? It is very important to know what actually works for trade show success. A visitor may decide to visit your booth due to his individual interests or the trade show booth design. Similarly, there are many other reasons why people would show interest in your product. Let’s have a look at some of these:
Interest in your product or services
The prime reason that would compel people to take out time to visit a trade show is their interest in a specific line of products. With the help of creative trade show displays, representatives of different companies provide detailed information regarding their products to the visitors. Most of the people come to visit a trade show to obtain this information. Performing product demo and providing brochures with detailed product specification may go a long way.
Product promotion methods
In addition to displaying your product on the booth, there are endless ways by which you can make your trade show booth design more appealing for the visitors. For instance, you may offer giveaways, organize booth activities, make the visitors fill forms to express their choices and preferences, offer refreshments or offer free entree to another upcoming event. Certainly, for using any of these methods to attract visitors, you will have to spend quite a huge part of your total trade show expenditure on your trade show booth design. But don’t forget it is worth if you are able to win the attention of potential clients.
Booth staff conduct
The people you appoint to attend the visitors play a major role in generating leads. People easily agree to spend some time to listen to a staff member who greets them well. Presenting a product demo adds a lot to the experience. The first step towards making an attendee interested in your product is to engage him into a conversation. The staff person does not have to wait for a visitor to come and ask him about the product. Rather, he should start the conversation himself. Further, the staff member should try to make it a learning session for both of them – the visitor should learn new fact about the product and general while the staff member should try to learn more about customer preferences. Visitors who learn new things at the event tend to increase their remembrance rate as well.
So here are a few takeaways from this discussion:
- Creative trade show display designs succeed in grabbing visitor attention.
- Your trade show booth design should incorporate innovative promotion methods.
- The people you appoint to attend the visitors should be skillful enough to catch their attention and engage them into a learning session.
- Product demo is an amazing way to acquaint the visitor with the product features.
From the moment a visitor comes to your booth to the time he leaves is what all you have got. Make it a memorable experience to enhance the chances for him to come back and bring others as well.